From Problem To Possibility
Every business starts with a problem, and the mistake most first-time founders make? Falling in love with their solution before fully understanding the problem.
When I started thinking about my own idea, I made myself pause. I asked, Who actually feels this pain? How often? Is it big enough that they would pay to make it go away? That shift from dreaming up solutions to deeply studying the problem, changed everything.
Instead of building right away, I started listening. The more I listened, the clearer it became, people weren’t just annoyed, they were desperate for something better.
That is when the problem became a possibility. A real gap. A real need.
If you're sitting on an idea right now, ask yourself:
Who does this problem actually affect?
How painful is it on a scale from “mild inconvenience” to “daily headache”?
What are they doing now to solve it?
Do not start with the product. Start with the problem. Get obsessed with it. And only then, build.
Tommorow: 3 of 8 The Fear of Starting