Crying Won't Fix Your Sales
Ten years ago, saying a cat breakdancing to techno could help a business thrive would’ve sounded ridiculous. But in '25, TikTok has become a powerful tool for driving real growth for small businesses.
Take Marium, the owner of a boutique fitness studio. My mom follows her, so you know she’s legit. Marium used to rely on word-of-mouth to get clients. But then TikTok happened. Suddenly, she was sharing workout tips, transformation stories, and hilariously offbeat attempts at trending dances. People who had never even heard of her studio started signing up. Marium’s inbox was flooded with messages like, “Do you offer a workout for lazy people?”.
What made the difference? Marium involved her audience. She posted, “Thinking about adding a strength class: twice a week. Thoughts?” Responses ranged from helpful suggestions to, “Will there be snacks?” Even if she didn’t take every suggestion, her customers felt heard. That turned casual TikTok viewers into loyal clients, some still hoping for snacks.
Marium’s story isn’t unique. In 2024, TikTok drove over $15 billion in revenue for U.S. small businesses, creating nearly 5+ million jobs. More than half of small business owners say TikTok helps them reach customers they’d never find otherwise, and 88% report increased sales.
The real magic of TikTok isn’t just in the views: it’s in the connection. It’s about building a community where customers feel valued, inspired, and entertained. That’s why TikTok isn’t just a platform, it’s a game-changer.
If Marium can grow her business through TikTok, so can you. To learn more about TikTok’s economic impact, check out the TikTok Economic Impact Report. And if you’re ready to get started, head over to the TikTok Academy for expert tips and training. Your next big idea could be one click away.
“You miss 100% of the shots you don’t take”
I’m only using this quote because it makes me sound smarter😆